|
PRIVACY
POLICY
Valley Bank & Trust
P O Box 966, Cherokee, IA 51012
February 2008
At
Valley Bank & Trust, our mission is to meet the needs and expectations
of our customers. As financial service professionals entrusted with
sensitive financial information, we respect the privacy of our customers
and are committed to treating customer information responsibly. We
believe that our customers’ privacy should not be compromised. At the
same time, we want to offer them the array of financial products and
services they need to accomplish their financial goals. Our customer
information privacy principles serve as standards for all Valley Bank &
Trust employees for collection, use, retention, and security of
individual customer information.
We recognize our customers’ rights to privacy at Valley Bank & Trust. We
believe the confidentiality and protection of customer information is
one of our fundamental responsibilities. Although information is
critical to providing quality service, we recognize that one of our most
important assets is the trust of our customers; therefore, we will make
the safekeeping of customer information a priority at Valley Bank &
Trust.
We collect, retain, and use information about our customers only when we
reasonably believe that it is necessary to administer our business,
provide superior services or offer new products. This means that we will
use information to help us identify and mitigate potential risks of loss
to the Bank, to comply with certain laws and regulations, and also to
help identify additional products or services which we believe will be
of interest to our customers. Information about customers is accumulated
from a variety of sources. We collect nonpublic personal information
about our customers from the following sources:
-
Information we receive from the customer on applications or other
forms;
-
Information about their transactions with us, our affiliates, or
others; and
-
Information we receive from a consumer reporting agency.
We
will use this information only in accordance with the principles set out
in this Policy.
We continually strive to maintain complete and accurate information
about our customers and their accounts. Should a customer ever believe
that our records contain inaccurate or incomplete information, we ask
that they notify us. We will investigate their concerns and correct any
inaccuracies.
Each Valley Bank & Trust employee is required to follow our Bank’s ‘Code
of Ethics”, which states that all customer information is considered
private and privileged and is to be used solely for the purpose of
providing our customers with the finest service available. We strive to
limit customer information to those employees with a business reason to
know such information. Employees are educated on the importance of
maintaining the confidentiality of customer information and on these
Privacy Principles.
Valley Bank & Trust is committed to the security of financial and
personal information regarding each of our customers. All operational
and data processing systems are in a secured environment that protects
account information from being accessed by third parties. We maintain
and grant access to customer information only in accordance with our
internal security standards. We continually assess new technology for
protecting information. Our employees are trained to understand and
comply with these information principles.
We do not reveal specific information about a customer’s account or
other personally identifiable data to outside parties or companies for
their independent use unless:
-
the customer requests or authorizes it
-
the information is provided to help complete a transaction initiated
by the customer
-
the information is provided to a reputable credit bureau or similar
information reporting agency
-
the disclosure otherwise is lawfully permitted or required.
We do
not provide account or personal information to outside companies for the
purpose of independent telemarketing or direct mail marketing of any
non-financial products or services of those companies.
When our Bank conducts business with third parties, we will insist that
our vendors and suppliers maintain similar standards of conduct
regarding the privacy of personally identifiable customer information
provided to them.
At Valley Bank & Trust, we value our customer relationships. We want our
customers to understand how we use the information they provide and our
commitment to ensuring their personal privacy. We do not disclose any
non-public personal information about our customers or former customers
to anyone, except as permitted by law.
Visitors to the Valley Bank & Trust website remain anonymous. We do not
collect identifying information about visitors to our site. We may use
standard software to collect non-identifying information about our
visitors, such as:
Valley Bank & Trust uses this information to create summary statistics
and to determine the level of interest in information available on our
site.
Visitors may elect to provide us with personal information via e-mail or
our feedback form. This information is used internally, as appropriate,
to handle the sender’s request. It is not disseminated or sold to other
organizations. Visitors should, however, keep in mind that e-mail is not
necessarily secure against interception. Therefore, we strongly
discourage you from including any confidential information in your
email. Specifically, we discourage you from including your social
security number, your account numbers, or other personal information.
Valley Bank & Trust will NEVER ask for your Personal Identification
Number (PIN) for your Valley Bank & Trust debit card. If you are asked
for this information, please call (712) 225-6117 and report it to a
customer service representative immediately.
The Bank does not knowingly solicit data from children, and we do not
knowingly conduct on-line marketing to children. We recognize that
protecting children’s identities and privacy on-line is important and
that the responsibility to do so rests with both the on-line industry
and with parents.
If you believe Valley Bank & Trust has misused information obtained
through our relationship with you or through our website, or if you have
any questions about how Valley Bank & Trust protects your confidential
information, please call us at (712) 225-6117, or write us at P O Box
966, Cherokee, IA 51012
MEMBER FDIC
|
